Hard seltzer is a popular US alcohol trend heading to Australia. But what is it and is it a fad?

 

Most Australians will never have heard of "hard" or "spiked" seltzer, but in the United States this new type of alcoholic beverage is rapidly transforming the drinking habits of Americans.

The industry predicts the trend is likely to take off here this summer, spurred on by the launch in Australia this week of America's most popular seltzer brand.

Read more: https://www.abc.net.au/news/2020-10-13/what-are-hard-setlzers-and-how-could-they-alter-drinking-culture/12582818